Friday, December 16, 2011

New Collections Now In Store

This New Year dāram introduces 4 new styles in kurtis for women! On popular demand dāram has now expanded its range of kurtis to 9 styles, 4 new and 5 old styles. The new expanded range now includes kurtis with new neckline detailing in 3 sleeve lengths to cater to a wide range of women- from students to professionals to elderly ladies travelling abroad. The old kurti styles too have a fresh look with dāram’s latest new prints. One of the most popular category at dāram, the kurtis are completely made of hand woven fabric, some are further hand block printed to create a complete range of casual to semi-formal to occasion wear kurtis that can be worn with jeans, trousers or skirts.

Thursday, December 8, 2011

Warm Cosy Woollens Now In Store

This winter dāram brings a warm collection of woollens from Kullu and Kumaon valleys of the Himalayas. Kullu Karishma and Kumaon Grameen Udyog will showcase their range of sweaters, shawls, ponchos, caps, stoles and mufflers which are made using pure wool and traditional hand skills. Kullu Karishma brings the unique angora-wool blend which is a mix of Angora Rabbit hair and Australian wool which is a delight to touch and wear. Kumaon Grameen Udyog presents interesting blends of wool-silk and wool-linen along with pure woollen products that are well designed and high quality.

Wool-linen blend stoles

Wool-Angora blend sweaters

Merino shawls and stoles

Pure wool mufflers

Saturday, November 5, 2011

Celebrate Children's Day at dāram

This Children’s Day weekend dāram is organizing a doll making workshops for 5-13 year old children. Apart from inspiring creativity and appreciation for hand processes the highlight of the workshop will be to encourage kids to turn waste into dolls. The raw material used will be waste and found objects that can be turned into dolls reflecting people from all walks of life. Children can also view the photo exhibition of hand weaving process to understand handloom and the intricacies that go into hand weaving.

Saturday, October 22, 2011

Saris for Diwali

This Diwali dāram brings a range of saris to invest in! A rich collection of Benares saris is complemented by a contemporary collection of saris from Bengal. A delightful range of colours, Benares saris are available in deep traditional colors with an extravagant dose of gold and silver zari work. Bengal saris are available in monotones as well as vibrant contrasts. Both the collections are sourced from traditional weavers in true dāram spirit. Bengal saris are a range of cotton, cotton-silk and matka silk, Benares saris exclusively in silk.

Friday, October 7, 2011

Lai, Silver Jewellery exhibition at dāram

Khadi Collection for men and women

To commemorate Gandhi Jayanti dāram launches a special Khadi collection and a photo exhibition of the handloom weaving process. Exhibition on till 31st October, 2011

Thursday, October 6, 2011

Chaubundi, Tussar Silk Sarees from Rajasthan

dāram introduces Hyderabad to Chaubundi Sarees, a range of tussar silk sarees in the dabu (resist technique) block printing tradition of Rajasthan. Chaubundi was a traditional motif for ghagras in Rajasthan. As sarees replaced ghagras, Raghunath Nama, the co-founder of Chaubundi, aptly adapted them to sarees. Coming from the age old block printing Chippa community of Rajasthan his family practiced the art of dabu printing for generations.

"Dabu" is a mud resist process of printing. It uses a mix of clay, chuna, wheat chaff and gum to make a sticky paste that is block printed on the fabric to avoid dye penetration while dyeing the fabric so that the motifs are lighter than the background. This gives the sarees a very earthy feel and sophisticated look. Available in a range of muted hues of green, blues, browns, yellows and purples.

Lambani Embroidered Kurtas for Women

A collection of women’s kurtas hand embroidered by the lambani artisans of Sandur Kushala Kala Kendra. These artisans, belonging to a nomadic tribe more commonly called banjara, having no permanent homes made their aesthetic sense apparent in their clothes.

Thursday, June 9, 2011

On daram's 4th anniversary

10th June
Meet the weavers behind daram...

Thursday, June 2, 2011

For World Environment Day

On the occasion of World Environment Day (June 5) dāram brings to Hyderabad a range of recycled products from organizations and initiatives from across the country.
(Available from June 4 to 15th)

1) eCoexist is a Pune based social enterprise that seeks to promote eco-sensitive products through socially sensitive means. Website: Products from eCoexist include bags made from handloom cotton fabric that can be used as alternatives to plastic. These include:
- Sling bags
- Pouches
- Laptop sleeves
- Gift bags
- Conference bags
- College bags

2) Natur-tec’s ( products include bio-based (100% biodegradable and compostable) alternatives to plastic that, for example, are made from corn-starch. Their products provide sustainable alternatives to conventional plastics and the range available at dāram will include:
- Trash bags (Bin liners)
- Carry bags
- Cutlery

3) Thunk ( ) works to empower livelihoods in families living in slums, with self-help groups, HIV patients and tribal communities by using materials such as tetra pack cartons, plastic carry bags, polythene covers, automobile parts, areca, banana fibre, and coconut husk. The Thunk product range available includes:
- Bags – medium and large hand bags
- Wallets
- Laptop bags
- Pouches
- Pen stands

4) Varnajalam products are made from recycled plastic wire and discarded flex banners. - Storage boxes / baskets
- Shopping bags / baskets
- Purses
- Pencil cases
- Student bags
- Aprons

Sunday, April 17, 2011

The all new dāram

- a new location
- new collections
- a new experience

presenting a all new dāram for the best in handloom clothing for men, women and children

Hindu deities in the traditional Kalahasti painting style

Saturday, April 16, 2011

New range for boys

Introducing a new range of shirts and kurtas
for boys upto 13 yrs

Sunday, April 3, 2011

Wednesday, March 23, 2011

New range of home accessories

dāram launches a range of contemporary hand crafted home accessories incorporating traditional Indian craft techniques from 'Then & Now.

'Then & Now'was set up by Uma Tewari in 2009 in New Delhi. Uma Tewari has seven to eight years’ experience working with crafts persons through Dastkar, New Delhi.

The primary objective of 'Then & Now' is to bring traditional craft skills into our homes and allow it to live in accessible, utilitarian home accessories.

Made primarily of wood incorporating different painting styles, hand block printing and engraving, the techniques applied are of:

Madhubani, Bihar
Gond, Madhya Pradesh
Kalamkari, Andhra Pradesh
Patachitra, Orissa
Sanjhi, wooden toys and wood carving of Uttar Pradesh

The home accessories available include:
Lamp shades and lamp stands
Trays and Coasters
Pen stands and Paper stands

Saturday, March 12, 2011

Rang Dulaar Holi Colours at dāram

eco friendly colours





In Packets of 100 g and 250 g

Made by women of the Malnad Seed Collective, Sirsi, the Rang Dulaar colours are made from herbs and farm produce and are marketed by eCoexist, a Pune based social enterprise.

The genesis of Rang Dulaar was the Safe Festivals Campaign run by Kalpavriksh Environmental Action Group.

To know more log on to

New Ajrakh collection...

Friday, February 25, 2011

daram's first exhibition of women's garments in Pune

Venue: Apte Hall, Apte Road, Deccan Gymkhana, Pune
Dates: March 3-5, 2011
Time: 10.3o am to 8 pm
Contact Number: 9371024506