Saturday, August 29, 2009

Launching Whitewater

dāram launches the Whitewater label, work of Shweta Dhariwal, an Accessory Designer trained at National Institute of Design. Whitewater made its debut in 2008 and today retails from some of the best stores in the country. Inspired by traditional patterning and garmenting techniques, her bags are a decoupage of textiles and techniques – quilting, hand embroidery, textures and patchwork. “For me, the most important thing is the attention to detail. My products are simple, understated and well finished – inside out. They are meant for people who appreciate quality workmanship”, says Shweta.
Her launch collection at dāram features a wide array of bags from casual day bags to elegant evening bags; laptop bags and sleeves, for the lady on the move. Staying true to dāram tradition, all bags are created out of handloom textiles - mashru, kalamkari, south cotton and khadi. Her aesthetics is about adding a third dimension to the fabric by exploring forms and keeping functionality at the core. Instead of following fashion norms, she relies on research and her innate sense of colour. “The idea is to seamlessly integrate the traditional with the contemporary and create fresh expressions”, she explains.