Thursday, June 7, 2012

dāram turns five!

dāram, Hyderabad’s Exclusive Cotton Handloom Garment Store completes its fifth year and we invite you to join us in a day long celebration that will have a little bit for everyone.

Date:   Sunday, July 10, 2012
Venue:            dāram,
1-10-3/1, Boorugu Vihar,
Lane next to Andhra Bank,
Near Prakash Nagar, Begumpet,
Time: 11 am – 8.00 pm

The Events
A)     Buy your own fabric - Introducing yardages in varied colours and textures from DAMA

dāram customers who have loved our fabrics for the past 5 years can now buy them in yardages! Pure handloom cottons has been the cornerstone for dāram products and Dastkar Andhra Marketing Association has been a major source of these. DAMA is renowned for its range of high quality and environment friendly fabrics in myriad colours, plains, stripes, checks, textures and prints. dāram customers will now walk in to a wider selection and the option of buying fabrics as well as readymades under one roof.

B)     Get a 5% discount on handlooms – Fifth anniversary celebrations for daram customers

Join the celebrations at dāram and get a discount of 5% on readymade garments for kids, women and men and also on handloom yardage from DAMA. This day long offer, on
10th June 2012, will be a pure joy for handloom enthusiasts.

C)     Know your handlooms better – Display of yarn, fabric and garmentsalong with interaction on handloom process

The highlight of the day will be to understand the nuances of handloom as a product and the role it plays in village economies. Handloom is rarely credited for the fine balance it is struggling to maintain between generating income for the weaver and mitigating migration from rural to urban spaces. The aesthetics of handloom products also tends to over shadow the environmental harmony it perpetuates. dāram aims at spreading awareness of these factors which enhance the appeal and beauty of handlooms.

It is our belief that handloom offers a hope to our villages, if it can be established as a viable livelihood for the next generation.

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