Friday, July 10, 2009

Pre-Shrunk garments from dāram

All dāram garments are made from pre-washed and pre-shrunk fabric. These processes ensure that the interlacing warp & weft yarn relaxes to its original length. This ensures that the degree of shrinkage that will occur while washing the garments themselves is minimised.

We offer our customers less than 2% shrinkage (both on length and chest) on all our garments.



Why do fabrics shrink?
In the pre-loom processes of warping and sizing and also on the loom, yarn is stretched and kept taut under tension. Yarns that are woven to form the fabric, when washed for the 1st time, will naturally shrink to its original length, thus causing the shrinkage that is experienced.

Tuesday, June 30, 2009

Monday, June 29, 2009

A film on the cotton handloom process

For
Dastkar Andhra's short film on the cotton handloom production process
visit
http://www.dastkarandhra.org/handloom-process.htm

Friday, June 26, 2009

Coming soon...

A Chennai special in July 2009
Two exciting collections…

a) Brass Tacks, Madras’ Summer Collection 2009
Western wear for women in Cotton handlooms

• July 9, 2009 onwards



About Brass Tacks: One of the primary goals at Brass Tacks is to use traditional textile crafts and to transform these fabrics into garments that are contemporary and urban. By re-articulating these fabrics as modern, cosmopolitan pieces, and reaching out to a wider customer base, Brass Tacks provides a greater demand for weavers, dyers and printers who produce quality work.
www.brasstacksmadras.com


b) Kanchipuram Pattu sarees from Vasanthi Kalyansundar’s Sri Sai Creations, Chennai

• July 23 – 28, 2009

- Silk and silk-cotton handloom sarees with traditional motifs like the peacock, hamsam, rudraksham and the classic gold temple borders.
- Saris in vibrant oranges, midnight blues, toned oranges and mehendi greens.
- A collection that integrates block printing and handloom weaving
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dāram, Hyderabad’s exclusive cotton handloom garment store works towards strengthening traditional weavers and small farmers.

dāram, Naik Estate, ICICI Bank Lane, Beside Airport Lane,
Begumpet, Hyderabad – 500016
Tel: +91 40 27765503. Fax: +91 40 27892905.
Timing: 11am to 8pm
Wednesday Closed

Email: daram.da@gmail.com
Website: http://daaram.blogspot.com/